Marsha Moore

Marsha Moore is MV’s chief information officer; she leads MV’s research and development efforts, and has oversight of all transit technology development, implementation, operations, and maintenance. Moore brings more than 30 years of information technology experience and has remained a forerunner in software development, specifically in passenger transportation.

In 2003 Marsha joined MV’s executive team as an executive vice president, and since that time has managed the R&D efforts of the organization. She was named the company’s chief information officer in 2008. Under her leadership, MV has developed a suite of tools designed to improve productivity, enhance communications, and aid transit staff in monitoring and managing system performance. Beginning her IT career creating inventory and routing systems for different industries, in 1982 Marsha founded On-Line Data Inc., the company responsible for the paratransit industry’s first automated scheduling system – Paratransit Automated Scheduling System (PASS). The PASS algorithm transformed transit management and raised the benchmark in cost-efficient, passenger-oriented service. With more than 150 deployments in its first six years, PASS’ market share grew significantly. In 1996 the company merged with Trapeze Software Group, who acquired ownership of the PASS software. For the next eight years, Marsha served as a senior consultant for Trapeze, and then moved on to founding a small woman-owned consulting firm, Local Motion ITS.

Marsha was featured in the September 2010 issue of Metro Magazine as part of its Women In Transportation feature.